We need to change the way America looks at Asian men

American media is terrible with its depictions of Asian men — and this company is trying to change that. #MicCheckNow

Posted by Mic on Saturday, February 6, 2016

The persuASIAN Project

Asian men in the U.S. are saddled with a troubling range of stereotypes: Whether framed as docile and submissive or rigid and emotionless, the perception is of a group so devoid of intimacy as to be certifiably sexless. Meanwhile, attempts to challenge this haven’t been well received.

Yet by framing Asian men as objects of desire, Idris + Tony aim to flip this narrative on its ear. These men are indeed sexual beings, they insist, and undeniably worthy of intimate attention.

persuASIAN strikes a powerful blow against the existing paradigm: The more people see it, the more opportunity it has to imagine a more inclusive standard of beauty, and the revived notions of self-esteem and positive self-image that come along with it.  – Zak Cheney-Rice, Mic.com